Our Mission
Iowa Farmer was created to uphold the values and traditions that have defined our state since 1846.
Our purpose is simple: keep the spirit of the Iowa farmer alive for generations to come.
Through every photo, story, and product we share, we help pass that proud heritage forward.
What We Stand For
Hard Work
The daily commitment that turns soil into harvest
Determination
Facing unpredictable seasons with quiet resolve
GRIT
The toughness and resilience that has defined Iowa agriculture for more than 175 years
LEGACY
Passing on more than land—passing on a way of life
From the Heart of the Farm
Danna Larson, the dynamic voice and visionary behind Rural Revival, ignites inspiration for small-town dreamers through her podcast, platform, and captivating speaking engagements. As founder and host, she champions the entrepreneurs revitalizing rural communities with passion and purpose. Her recent book, Small Town Dreamer, celebrates the entrepreneurial spirit of rural dreamers, sharing stories of courage and creativity that redefine what’s possible.
A seasoned entrepreneur, with roots in corporate and nonprofit worlds, Danna empowers businesses to shine through her brand management firm, Spark Seven, and rural-focused design studio, Branded by Rural Revival. She is a skilled creator of moments that move people, helping clients amplify their messages and build brands that resonate deeply with audiences.
After years in the city, Danna returned to her Iowa farm roots, driven by a mission to rekindle the spirit of rural America. Having traveled rural America extensively, she’s inspired by its resilience and untapped potential.
When she’s not working on the farm or dreaming up her next big idea, you’ll find Danna cruising back roads, soaking in the music and stories of rural life—always ready to inspire and empower others to thrive in their businesses and communities.